Why Preston North End's FA Cup third round clash with Norwich will kick off at 3:01pm
Preston host Norwich City in the third round of the FA Cup this weekend.
Alex Neil's men begin their FA Cup campaign on Saturday, January 4 and face will face Premier League Norwich City, with the winner setting up a potentially lucrative fourth round match.
But Preston's kick-off time is listed at 3:01pm - which has prompted questions from fans.
All third round matches will kick-off one minute later than their traditionally scheduled to encourage fans to 'Take A Minute' to think about looking after their mental health.
During the minute delay, fans will be encouraged to consider the positive impact 60 seconds can have on their own wellbeing or in supporting a friend or family member.
The campaign means the Merseyside derby between Liverpool and Everton, Manchester United's trip to Wolves and Leeds United's visit to Arsenal will kick-off at the new times.
Traditional kick-off times of 3pm, 12:15pm and 7:45pm will now start at 3:01pm, 12:16pm and 7:46pm but any replays will not be subject to the delay.
An FA statement read: "It is hoped that the initiative will raise awareness of the importance of looking after our mental health, with 60 seconds representing just the first step in the journey to improved wellbeing.
"During the minute delay, fans will be encouraged to consider the positive impact 60 seconds can have on their own wellbeing or in supporting a friend or family member."