Preston North End say they are not in talks with West Ham United over a Deepdale return for Jordan Hugill.
Reports surfaced on Monday afternoon that PNE and the Hammers have been in negotiations about a summer deal for the striker.
However, such reports are believed to be wide of the mark.
North End sold Hugill to the Hammers in January 2018 for a fee of £9.5m - a club record sale - his former club Port Vale getting a slice of that through a sell-on clause.
He only played 22 minutes of first-team football for the Premier League side in three brief substitute appearances.
Hugill, 27, spent last season on loan at home-town club Middlesbrough.
Now back at West Ham, he has not gone on the Hammers' pre-season tour of China.
Wigan Athletic have shown an interest in signing Hugill, with reports that a £3m deal for him has fallen through.