Preston North End have agreed a sponsorship deal with online betting company Tempobet.
The Tempobet logo will appear on the first-team shirts and adult replica shirts for the 2017/18 season, with North End unveiling their new kits on Friday.
They will wear the home strip for Saturday's pre-season friendly against Newcastle United at Deepdale.
Due to the rules surrounding gambling advertising, junior replica shirts and PNE's youth team kits will carry the Preston North End Community and Education Trust’s logo.
Tempobet's Tim Peters said: “This is a terrific opportunity to extend our horizons within football and are delighted to complete the deal with Preston North End.
"English football is a crucial part of our business and given PNE’s historic standing in the game, it’s a perfect fit.
"We are excited about growing our relationship over the next 12 months."
Tempobet also sponsor fellow Championship side Burton Albion.
Andy Haythornthwaite, manager of the PNE Community and Education trust, said: “After our re-brand and 30th anniversary celebrations last season we are delighted to have the chance to further promote the work of the Trust through this opportunity.
"The club’s charitable arm has never been as active in our local community and hopefully this will allow more people to become aware of the work being done and the opportunities for local people to engage with all our schemes.”
Replica kits will go on sale later in July.
The deal with Tempobet replaces the agreement with 888sport which covered the 2016/17 season.