Similarly, if a team are to struggle or get relegated, their market value can plummet.
We have now witnessed a chunk of Championship fixtures and the start to each side’s campaign has already affected their market value – according to Transfermarkt’s data.
Click here to take a look at how Preston North End's squad market value has changed compared to every other Championship side.
Meanwhile, here are the best of today’s Championship rumours...
5. Barnsley in tug of war for League Two star
Blackpool have expressed interest in Harrogate Town midfielder Alex Pattison. A host of Championship clubs including Hull City, Barnsley and Luton Town are said to also be keeping tabs on the 24-year-old. (Football League World)
Photo: George Wood
6. Preston North End in battle with Liverpool for League One defender
Preston North End are reportedly keep on a move for Fleetwood Town's James Hill, however Liverpool and Rangers are now thought to be interested. The 19-year-old is the son of former Lily Whites' defender Matt Hill. (Deepdale Digest)
Photo: Pete Norton
7. Aston Villa striker to be sent out on loan amid Championship interest
Aston Villa are reportedly ready to loan out Keinan Davis in January, with Stoke City and Nottingham Forest keen on the forward. A number of clubs were thought to be pursuing the 23-year-old over the summer but he remained at Villa Park. (The Athletic)
Photo: Michael Regan