Preston North End say they have tried to balance loyalty to their ambassador season ticket holders with the need to compete financially in the Championship when setting their season ticket prices.
While there was an across-the-board increase in the prices announced, those who signed up for the ambassador scheme three years ago and stuck with it, will get a 25 per cent discount this term.
It means adult ambassadors will pay £300 in the Alan Kelly Town End compared to £315 last season.
In the Sir Tom Finney Stand and Invincible Pavilion, ambassadors get a seat for £350 after paying £370 in the 2014/15 campaign.
For non-ambassadors, an adult season ticket in the Town End will cost £400, a rise of £85 from last season’s discount buying period.
An adult season ticket for the two side stands is £475, up from £370. Season tickets go on sale this Monday morning, with existing holders able to secure their current seat up to and including July 11.
A PNE spokesman told the Evening Post: “We have taken different factors into account when setting prices.
“Three years ago in 2012, we introduced the ambassador scheme which offered a 25% discount should we be promoted to the Championship.
“As a club we are absolutely delighted that the faith and loyalty shown by those supporters can now be rewarded.
“If we get to the Premier League by 2020, ambassadors will get the cost of their season ticket from 2012 back.
“We then had to look at things going forward and decide on prices for this season when we are entering a different market from a squad point of view.
“In the Championship we want to be competitive – the owner went on record to say that after the play-off final.
“To be competitive costs money in terms of transfer fees and wages.
“Our intent has been signalled by the signing of Jermaine Beckford.
“We have already secured players from last season’s squad on new contracts.
“At the moment we are in negotiations with Paul Gallagher’s agent and are in discussions with Manchester United about bringing Sam Johnstone back.
“We have also put bids in for two players as we look to strengthen the squad.
“The owner has been putting a lot of his own money into the club over the last five years since buying it outright and did so before that.
“Even though we have got promoted, he will continue to subsidise the club in order to keep it at the level we want in the Championship.”
Senior citizen and young adult (16 to 18/student) season tickets in the Town End cost £280, while in the Sir Tom Finney Stand and Invincibles it is £300.
Ambassadors in that category will be charged £200 and £225 respectively.
Junior ambassador (under-16s) season tickets cost £99, apart from in blocks A, B and C of the Sir Tom Finney, where it drops to £69.
Standard season tickets for juniors are £135 in the three stands and £95 in the first three blocks of the Sir Tom Finney Stand.
Disabled fans with a helper will be charged £160 in the Town End and £170 in the two side stands.
The ambassador price is £115 and £125 respectively.
Mini-White tickets for the under-8s remain free.