Turning the ‘selfie’ into the selfless...

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Since the campaign began across social media on Tuesday afternoon, asking women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie, the charity received more than £2 million from text donations.

The #nomakeupselfie trend appeared to begin with author Laura Lippman who posted a picture of her bare face in support of actress Kim Novak who was criticised for her looks.

Alex Hargreaves, transport clerk from APC Leyland make-up selfie

Alex Hargreaves, transport clerk from APC Leyland make-up selfie

But it has since become associated with charity Cancer Research after people began adding the hashtag #breastcancerawareness to the selfies.

And men are not wanting to miss out.

Across the land men have turned the viral photo trend on its head with a male version of the trend using #manupandmakeup.

One local firm, APC Overnight, Leyland, is a parcel carriers based on Moss Side and employs 49 men.

After seeing so many selfie’s of women on Facebook and Twitter, directors Jo Worsfold and John Wood thought that more men needed to jump on board and get involved, pledging to donate £3 for each and every lad who let the girls in the transport office give them a make over.

Jo Worsfold said: The response from the lads has been fantastic, we are so pleased they got involved and now the company have decided to double the money raised.

“I am now looking forward to the 70’s day we are having on May 2 for Cash For Kids.”

David Moye, who has worked on the sales team for a year said: “My granddad died of cancer that is why I have no problem popping a bit of make up on and having a photo taken. It’s for a good cause and a bit of a fun”

David Lewis has worked as a driver for two years, “I’v done it because my mum has cancer and if it helps raise money then it can’t do any harm.”