The Ribble Valley is to get major TV exposure and a massive tourism boost as the world’s top cyclists race through the area in September.
The borough will play host to a major part of Stage Two of the Tour of Britain as it winds it way from Clitheroe to Colne.
As well as drawing in thousands of extra visitors to the area, the event will be broadcast for three hours a day on ITV 4.
Stage Two of the tour on September 7 will see riders cover a 100-mile route that includes the Nick O’Pendle climb, Longridge, Dunsop Bridge, Slaidburn in the Forest of Bowland, and Barnoldswick, before the finish in the centre of Colne.
Ribble Valley Council leader Stuart Hirst said: “The Ribble Valley is one of the UK’s premier visitor destinations, with a national reputation for fine food and drink, outstanding independent shops and stunning countryside.
“The Tour of Britain attracts a huge following, as well as an international television audience, so is the ideal showcase for Ribble Valley’s many attractions.”
World famous cyclists like Mark Cavendish and Bradley Wiggins have graced the Tour in the past.
After departing from Clitheroe in the morning, Stage Two of the race will pass back through the town in the afternoon, before the run in to the finish through Nelson and into Colne.
It will be the first visit of the Friends Life Tour of Britain to the two boroughs since 2010, when the opening stage of the race passed through on its way from Rochdale to Blackpool.
It will be the first time ever that either Clitheroe or Colne have been a host venue.
For full details about the race, go to www.tourofbritain.co.uk.