Tour of Britain stage up for tourism Oscar
The Aviva Tour of Britain Stage Two race in Pendle and the Ribble Valley is up for a tourism Oscar tonight at Lancashire’s Tourism Awards ceremony at The Winter Gardens in Blackpool.
Tourism Officer Mike Williams explained: “We’ve been shortlisted for a tourism event award for the international race which attracted 200,000 people to the area and was watched by millions worldwide.
“The collaboration between Pendle and the Ribble Valley to stage this major event was a huge success, involving schools, community groups, cyclists, local businesses and artists,” he said.
Headline sponsors of the race were Welcome Cottages of Earby, a Pendle business with a passion for cycling and tourism.
Mike added: “Let’s hope all our efforts are rewarded tonight at the annual tourism events!”
The award entry showcased different aspects of the Tour of Britain Stage Two including the giant cyclist at the Nick o’ Pendle, created by celebrated land artist Philippe Handford, the production of a unique film “Ride the Light Fantastic!” by Clitheroe film maker Graham Kay and the involvement of local schools such as the design of the starter’s flag was by Charlie Birwtistle from Whalley Primary School and the winner’s trophy designed by Pendle Primary Academy school pupil Haaris Waheed.
Coun. Iqbal, Leader of Pendle Council said: “Hosting and promoting the big race was a major operation for our councils and involved lots of local residents, cyclists, organisations and businesses.
“We had huge support and it was a marvellous team effort so I hope we win this award tonight!
“Pendle was seen at its very best, both by everyone who was there on the day and around 200 million people who watched the race from around the world,” he said.
“We will continue to promote Pendle locally, regionally, nationally and internationally.
“Tour of Britain legacy projects will play a part in our efforts,” he added.
Brian Cookson OBE, President of the International Cycling Union, was Pendle Council’s head of regeneration for nine years and came back to Pendle for the big race on September 7th.
He said: “The Tour of Britain race has put Pendle and the Ribble Valley on the world stage.”