A NEW city centre shop specialising in sports nutrition is putting shoppers to the test with a weekly fitness challenge.
Met-Rx Preston opened its doors in Preston’s St George’s Shopping Centre this summer and each week holds a 60-second exercise assessment in its mini-gym.
There’s nowhere like this in Preston and it’s something that people wantLee Yates
The aim of the game is to complete as many of the weekly challenge exercises as possible in a minute.
There’s an eight-week cycle and the moves include press ups, squats, bicep curls and push ups.
Names and results go on a leader board and at the end of the week, when the battle of the fittest is over, the winner will be rewarded with a £50 voucher to spend in-store.
The shop is managed by Jonny Regan and Lee Yates and sells vitamins, minerals, herbals and other speciality supplements, diet and energy products.
The pair, who have more than eight years’ experience in the industry, decided they needed to stand out and do something unusual to appeal to shoppers and draw people into the store. And, it has already proved to be a hit with more than 40 shoppers taking part in the past month.
Assistant manager Lee explained: “Sometimes stores with a focus on fitness can be intimidating to people so we wanted to create an engaging and fun atmosphere. The challenge area is already very popular and anyone can take part. It’s a bit of fun and could be a worthwhile 60 seconds of the day for somebody. It’s open to men and women – so far the same woman has won it three weeks in a row!”
The new store also includes a protein shake bar and bosses say the entire venture is filling a gap in the market.
Lee, 30, from Southport, added: “We have had some really good feedback from customers. There’s nowhere like this in Preston and it’s something that people want.”
St George’s general manager Andrew Stringer added: “It’s fantastic to see such a fresh-thinking brand commit to the city.
“It offers something slightly different to what we’ve had before.”