Shoppers urged to dig deep to support Help for Heroes fund

SUPPORT: Bryn Parry
SUPPORT: Bryn Parry
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Supermarket chain Asda is urging shoppers at its stores in Lancashire to show their support for injured troops.

After four years of raising money for Help for Heroes on its National Collection Weekend, company bosses have invited the charity back again next month.

H4H will be fundraising again this year with collection days at stores including Fulwood, Clayton Green, Leyland and Chorley on the weekend of July 4/5.

Asda are asking their customers to give generously to Help for Heroes volunteers with collecting buckets or buy H4H merchandise in-store.

“Please stop and show your support,” said a company spokesman. “This is a great opportunity to raise money for our heroes at Asda stores across the UK.”

Bryn Parry, CEO and co-founder of Help for Heroes added: “Help for Heroes is all about doing your bit and this event is a wonderful example of people rallying support and having fun while they raise money for a wonderful cause.

“Sailors, soldiers and airmen who are injured today will still need our support tomorrow and in the days that follow, for the rest of their lives. They are still battling and we won’t let them battle alone so we’d love for as many people as possible to support them while out doing the weekly shop and help make this year a huge success.”

Anyone wishing to donate can visit an Asda store or the Help for Heroes website at