Shoppers praise ASOS for not airbrushing models

Buying a bikini might not be the most body positive experience a shopper can have but ASOS are attempting to change shoppers' perception of the 'perfect' bikini body by laying off the digital retouching for their latest swimwear collection.

Tuesday, 4th July 2017, 12:44 pm
Updated Tuesday, 18th July 2017, 8:44 am
The online retail giant has been featuring models with stretchmarks and acne scarring

The collection, which shows models with stretchmarks and scars, has been praised widely on social media by shoppers and celebrities who are delighted to see more realistic bodies being used.

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