Preston’s winter wonderland is up and running and already proving a hit with Christmas shoppers.
The Flag Market has been transformed with the addition of a Christmas Market, ice rink and Alpine bar.
The chalets are selling food and drink, clothes, Christmas decorations and arts and crafts, while the ice rink is proving popular with children.
Margaret and Jonathan Thompson travelled from Chorley for the market, together with their two children.
Mrs Thompson said: “We brought the children for the ice rink really, but it’s a nice atmosphere.
“It’s not too far to travel and I think the kids enjoyed themselves.
“We had a wander around the market and it was very nice, I liked the stall with the Christmas decorations.
“It’s nice, it gives the town a bit of a Christmas atmosphere.”
Meanwhile student Aimee Lord, 20, was hunting for bargains.
She said: “I think the market is really nice. I liked the Christmas decorations stall, I bought a few things there, and I’ve bought a few presents too.
“There is a very Christmassy atmosphere in the town and I think it’s really nice. It feels very festive.”
The market, ice rink and Alpine bar will run until January 4, organised in partnership between Preston Council and the city’s Business Improvement District.
BID spokesman Mark Whittle said: “Preston has developed a reputation for offering one of the premier Christmas experiences in the North West and we believe we have topped it this year.”