Leyland-based www.StreetRepairs.co.uk is launching the first national pothole day on Thursday.
Colin Mahoney, managing director, said: “Many thousands of our followers and supporters have asked us to highlight the seriousness of this major problem, so what better way to produce mass awareness by creating the UK’s very first Pothole day?
“I can honestly say that public sentiment is very high in relation to this major issue. More than 87 per cent of reports made by the public to the Street Repairs website relate to potholes.”
Street Repairs offers a free way for councils to engage with their constituents and action any defects which are reported in real time. Local authorities have the ability to respond to the reporter by logging in and making a reply. It also offers the reporter the opportunity to track their report.