Popular patisserie to move into Preston

TREATS: Patisserie Valerie
TREATS: Patisserie Valerie
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A popular continental cafe and cake shop will open its doors in Preston’s St George’s Shopping Centre later this month, creating 20 new jobs.

Patisserie Valerie, which was established in 1926 and now operates more than 110 cafes nationwide, will open its first Lancashire shop in the heart of Preston on October 22.

The national chain will move into a 2,300 sq ft unit at the centre’s Friargate entrance.

The flagship Lancashire store will offer a full menu including breakfast and brunch, speciality sandwiches and light meals as well as the brands famous patisserie and cake range.

Customers will also be able to order and pick up celebration cakes and wedding cakes from the store.

General manager of St George’s Shopping Centre, Andrew Stringer, said: “Welcoming Patisserie Valerie to St George’s demonstrates the centre’s ability to attract leading brands.

“Patisserie Valerie is renowned across the UK for its eye catching window displays of cakes and tasty treats which I’m sure will be popular for those with a sweet tooth.”

Patisserie Valerie was first opened in Frith Street in London’s Soho in 1926 by Belgian born Madam Valerie. She came to London on a mission to introduce fine Continental Patisserie to the English.

Paul May, CEO at Patisserie Holdings, said: “We’re really excited about opening our Preston café, especially as it’s our first to open in Lancashire.

“Customers have been asking us to come to the city for a while now, and we believe St George’s Shopping Centre is the perfect place to open as it’s accessible to so many.

“We hope the people of Preston enjoy our new store.”