Plans have been announced for the “biggest night out ever” in the centre of Preston.
Prestfest organisers the Preston Business District (BID) are remaining tight-lipped over the details of the Purple Party event in the new year, but have promised it will be “spectacular”.
The Prestfest Purple Party will take place on the Flag Market on Saturday, January 30, and is billed to be an “all-singing all-dancing extravaganza” of professional entertainment with a high-profile headline performer.
The Purple Party will be a free ticket-only event taking place in the early evening, to encourage people to come into the city earlier before heading out to Preston’s night spots.
BID manager Mark Whittle said: “We have something truly spectacular planned for this year’s Prestfest and although we don’t want to give too much away just yet, it really will be unmissable.
“The principle of the event is to encourage patrons to visit earlier for something special and a little different, therefore providing a welcome swell of customers in January.
“The performers have been selected to ensure that we appeal to a broad audience.”
The Purple Party is so-called because of the city’s Purple Flag status, which has been secured for five years in a row as the city provides a “safe, vibrant and inclusive night time experience”.
Last year’s Prestfest took place on Hallowe’en. Organisers have decided to change the date this year in a bid to boost the night-time economy during a traditionally quiet post-Christmas period.
Mr Whittle added: “This will be a flagship event for the city significantly promoting us as the best place to enjoy a night out in the county and we are urging everyone to join the party.”