The search is on for the pride of Preston to 'light up' city

Preston's popular light switch on will be held virtually this year because of the pandemic

The 'Pride of Preston' campaign was this month launched by Preston BID, in the hope of tracking down heroes to light up the city's virtual Christmas light switch-on.

Nominations are now open for the under-18 and over-18 categories - with the winner of each invited to switch on Preston's festive lights in December, in association with Smooth Radio North West, the NWL Chamber of Commerce and hotel group, Walker & Williams.

BID Manager Mark Whittle said the restrictions around gatherings during the pandemic 'could not allow the switch-on to take place as normal' this year.

He said: “There is little about this year which has been normal and that is why we wanted to ensure we recognised those people who have gone the extra mile over the past six months and express our thanks.

“It could be a young person who has become the shopper on their street for those unable to leave their homes due to the virus, or someone who has done their bit to keep people’s spirits up.

“We know that Preston is filled with heroes and we want communities across the city to put forward the names of people who have made a difference, so we can recognise them this Christmas.”

The two winners will have the honour of switching on the city’s Christmas lights, being awarded the ‘Pride of Preston’ award and receive a special gift card.

They will also be invited to next year’s switch-on event as guests of the BID.

Jamie Griffiths, Content Director for Smooth Radio North West said: “It is normally a celebrity who would illuminate Preston’s city centre each year, but it is fitting that together with the BID we are doing something different.

“I would urge communities across Preston to put forward the names of those who have made a real difference to people’s lives through this most challenging time.”

Darren Parks, presenter of Smooth Breakfast on Smooth Radio North West will be on the judging panel.

He added: “2020 may have been challenging, but that hasn’t stopped the people of Preston doing amazing things for one another. We are privileged to be a part of this celebration, and I can’t wait to reward some of our region’s heroes.”

To nominate someone as the ‘Pride of Preston’ visit ThePrideOfPreston.co.uk and complete the short form.

Nominations must be received no later than 5pm on November 2.