Burnley fan Jordan's smooth new look unveiled on last night's 'Im a Celebrity Get Me Out of Here'

The Radio One DJ, who is the odds on favourite to win the show, told fellow camp mates his family would be calling him scruffy for sporting the beard so he made the decision to get rid of it.

After shaving he emerged with his head covered before revealing his new clean shaven look.

He had other contestants in fits of laughter as he then whipped off his jacket to reveal his chest!

Clarets fan Jordan has been a hit from day one with viewers who have warmed to his cheeky sense of humour and good natured personality.

And he won the hearts of the nation in each of the four bush tucker trials he faced when he kept repeating the mantra 'happy place, happy place, Turf Moor.'

He has struck up a friendship with former Eastenders star Shane Richie and the pair often joke around and play pranks on each other.

Support for Jordan is growing in Burnley with pupils at his former primary school, St James Lanehead, making 'good luck' posters. Staff at Pendleside Hospice, where he is an ambassador, are also rooting for Jordan.

And he is unknowingly raising cash for the hospice while in the show as Burnley Football Club produced two new t-shirts with his 'happy place' mantra on them. And proceeds from the sales will be split between the hospice and Burnley Community Kitchen.

And Jordan has even had a hotel re-named in his honour! The Lawrence Hotel in Padiham is now The Jordan Hotel and one of the suites is being named after his 'happy place' mantra.

All profits made from bookings taken for the suite while Jordan is in the show will be donated to charity.