It’s so far-fetched it sounds like something from Charlie and the Chocolate Factory...
But an April Fool’s prank by a Preston events firm could prove to be excellent for business.
Sunshine Events, based in Tulketh Road, Preston, announced on April 1 that it had launched a new, sugar-coated line of cotton candy complete with funky designs including tartan, leopard skin, lace, polka dots and many more.
News of the crazy candy floss went viral and the business has been inundated with a high volume of calls and inquiries from customers wanting to buy the treats to sweeten their events.
One American firm, the largest manufacturer of packaged cotton candy in the US, contacted Sunshine Events to ask about exclusive distribution rights for the United States market!
So now they are trying to find a way actually to meet the demand and make the product.
We never imagined in our wildest dreams that so many people would believe it was genuinely real or even try to book them for that matter.James Sandwell
James Sandwell, from Sunshine Events, said: “We just wanted to put a few smiles on our customers’ faces and have a bit of fun because, after all, that’s what we’re all about.
“We never imagined in our wildest dreams that so many people would believe it was genuinely real or even try to book them for that matter.
“It’s incredible the amount of customers who fell for our prank and many are now put out that we can’t provide this decorative fun food.
“It’s been the best April Fool we’ve done in years and better still, customers have actually booked other products with us so all in all it’s been a massive success.”
On the day the announcement was made, the company’s website received a 72 per cent increase in traffic and a 48 per cent increase in inquiries, compared with the year before.
The family-run firm still has inquiries coming in weeks later and businesses booking Sunshine’s candy cart for hire prefer ‘Tartan Candy Floss’, as this has been the most popular to date.
James added: “Due to the very high demand and popularity, we are now actually looking at trying to make Patterned Candy Floss a reality, so the April Fool has backfired on us in a way.”
For now, the candy floss will be decorated to feature patterns – but who knows if they will be able to find that state-of-the-art candy machine after all.