Naked motorcyclist to draw attention to cause

Lancashire Police's "What do I have to do to get you to notice me?" campaign 2013
Lancashire Police's "What do I have to do to get you to notice me?" campaign 2013
0
Have your say

You would certainly noticed a naked man on a motorbike.

At least that is what Lancashire Police are hoping with their new road safety campaign.

Billboards and posters showing a road policing officer riding starkers on a bike as well as a similar officer dressed as a clown are part of the constabulary’s latest campaign encouraging car drivers to pay more attention to motorcyclists.

Chief Inspector Debbie Howard, Head of Road Policing said, “This campaign has been developed to educate other road users on the importance of being aware of motorcyclists.

“The concept for this campaign is ‘What do I have to do to get you to notice me?’ and aims to increase awareness amongst road users of the need to be aware bikers when driving.”

Over the last five years, motorcyclists have accounted for eight per cent of all casualties and 22 per cent of those killed and seriously injured on the roads.

Many of these collisions occur because a driver doesn’t take the time to look out for a biker and just doesn’t notice them.

County Councillor John Fillis, Lancashire County Council Cabinet Member for Highways and Transport, who have been working together with the police said: ““As a motorcyclist I have been involved in some very close misses with cars especially when they have been distracted by mobile phones or appear to be in a hurry and jump out of side roads.

“This campaign is vital to remind drivers to ‘think bike’ and to ask motorcyclists to consider whether there’s more they could do to make themselves visible and therefore safer.”

The billboards will be on display at locations across the county.