The must-have Â£4 Primark item selling for 10 times its value on the web
Tracey Island, Tellytubbies... and now Disney's Chip purse - all sparking a frenzy among shoppers rushing to grab a rare kids' toy before they sell out.
Tying in with the release of a live action version of the Disney classic - starring Emma Watson, it hits cinemas on March 17 - the novelty cash cache has a gold handle and closes via a gold zip around the rim.
Parents have (they claim) been snapping up the the item for their offspring, as excitement around the film reaches fever pitch.
However, anyone unable to get their hands on a Chip purse can relax - with a nice cuppa. A Chip teacup - looking just as cute as the purse - will also be on sale, retailing at around £6.