Tourism chiefs have launched a new website to help boost the Lancashire economy.
Marketing Lancashire has chosen English Tourism Week to launch a new pan-Lancashire website dedicated to cycling.
This success is down to the wide range of events and attractions, activities and accommodation that we have in Lancashire, offering visitors and residents, choice and quality that’s simply hard to beat.Ruth Connor - Chief executive of Marketing Lancashire
Hosted on visitlancashire.com and supported by all 14 district councils in the county, cyclelancashire.com brings together the variety of routes, facilities, events and projects provided by so many organisations in Lancashire.
It has maps to plan a cycling day out, event listings, places to take a well-earned rest and sample some delicious local produce.
The site also has cycle-friendly accommodation, places to hire bikes, as well as tips on how to keep safe on the roads.
Ruth Connor, chief executive of Marketing Lancashire, said: “Lancashire’s popularity as a visitor destination is growing each year, with visitor numbers exceeding those for the Lake District by 20 million.
“This success is down to the wide range of events and attractions, activities and accommodation that we have in Lancashire, offering visitors and residents, choice and quality that’s simply hard to beat.
“Part of our role during English Tourism Week is to encourage colleagues in the industry to engage with the national campaign, to hold special events that highlight our Lancashire character, distinctive food and drink, and warm hospitality. It’s about being proud of our industry and our achievements, in the county where life feels good.”
County Councillor John Fillis, Lancashire County Council cabinet member for highways and transport, said: “Encouraging our residents to be active and healthy, and attracting visitors to boost our economy, are among the county council’s top priorities and I’m very pleased that we’re able to support this website.”