Drinkers in Lancashire and the surrounding areas are more likely to die from causes relating to alcohol consumption than people in other parts of the country.
New figures show reveal that the North West has the highest rate of alcohol related deaths.
Data released by the Office of National Statistics also shows that deaths have increased by 18 per cent in the North West in the past ten years (2002-2012), although there were fewer alcohol related deaths in the UK in 2012 than in the previous year.
Hazel Parsons, Director, Drink Wise North West, which works with Local Authorities across the North West to tackle alcohol harm, said the figures are the ‘tip of the iceberg’
She said: “We are seeing people in their thirties admitted to hospital in the North West because of liver disease, this was shocking just a decade ago, now it’s routine.
“Thousands of people are dying too early because of alcohol abuse, from lorry drivers to dentists, and especially a lot more women now they are drinking more. Many of those dying are not alcoholics, they are simply people who have drink too much for too long.
“These figures – which show that three or four people a day die from alcohol – are the tip of the iceberg.
“Many more are dying through other alcohol related causes such as cancer, road deaths and other accidents.”
“One in five people in the North West drink enough now to put their health at serious risk.” Hazel continued: “We drink more now because alcohol is cheaper and more easily available. We urgently need the Government to put up the price of cheap, strong alcohol, and to do more to save lives.”
The data also highlights the North West had the highest male death rate in ten of the last eleven years and the rate of women dying in the North West because of alcohol rose by 23 per cent in the past ten years (2002-2012).
The lowest alcohol related death rate was to be found in the East of England.