The Royal National Lifeboat Institute is celebrating a bumper fund-raising partnership with the Yorkshire Building Society.
The link-up raised more than £350,000 for the lifeboat service over the past two years – almost £4,000 of which was donated in Lancashire.
YBS chief executive officer Chris Pilling said: “Across our two-year partnership with the RNLI, the commitment that our staff and members have shown across Lancashire proves that this is a charity important across all communities.
“This has been highlighted in the last few months of horrific weather where we have seen the key role the RNLI has played in keeping people safe. I am proud to have achieved our goal in helping the RNLI increase trained volunteers.”
The £350,000 donated to the charity will train 278 RNLI volunteer crew members.