Academics in Preston have been cementing the relationship between the city’s university and business leaders.
Local and regional business leaders took part in a pioneering meeting at the University of Central Lancashire aimed at launching new working partnerships and getting businesses together to network.
Representatives from major banks, including Natwest, Yorkshire and the Co-Operative, took part in the forum alongside directors from Lancashire based firms such as 3ManFactory and Freshfields.
Held in held in UCLan’s Media Innovation Studio, it focussed on leadership challenges and was run by UCLan’s Lancashire Business School and the university’s Innovation and Enterprise Team.
The university already has strong links with business and industry but the main idea of the new forum is to show businesses what help it can give them in terms of academic or student involvement and in return they can develop new products mentioning and potentially offer student placements or graduate level jobs.
It was so successful, the forum is now expected to become a regular feature on the UCLan calendar.
Dharma Kovvuri, Dean of the Lancashire Business School, said: “It was a fantastic event and a great opportunity for business people from across the region to meet and discuss relevant issues affecting the industry.
“It was also excellent that we could showcase what relationships UCLan has with a vast array of businesses and demonstrate how we can continue to help provide opportunities for funded business support, training and knowledge transfer partnerships with these companies.”
He added: “It was the first event of its kind for us and as it was so successful we’re hoping it will be a regular event on the UCLan calendar.”
The group heard about working in partnership and what the challenges are.