A team of award-winning Preston designers is launching a new range of educational products to help children with dyslexia.
Lexie Mouse Design has joined forces with the Dutch creator of a new type font which makes reading easier for youngsters who have the learning difficulty.
This has resulted in a collection of reading books for four to six year olds under the Lexie Mouse and Friends series and King Ken reading books for children.
The UK-based company has also created flash cards, posters, friezes, jigsaws, educational games and Activity Books, all incorporating the ‘Dyslexie’ font.
It was designed by Dr Christian Boer, a graphic designer and graduate of the Utrecht Art Academy.
A dyslexic himself, Christian set out to create a font that would make reading easier.
The award-winning new typeface ‘Dyslexie’ - a revolutionary font, is designed to simplify life for those who have dyslexia.
Sue Chadwick from Preston’s Lexie Mouse Design, said: “Representative research among many dyslexics has shown that the font actually helps them to read texts faster and with fewer errors. Non-dyslexic readers can also read this ‘font for all’.
“We’re delighted to be working with Christian and his company Dyslexie Font to supply a range of products for education and retail markets and which are aimed at both dyslexic and non-dyslexic children.
“The new, modern eye-catching ‘font for all’ encourages youngsters to enjoy the learning process together as both dyslexic and non-dyslexic children can read it.
“Lexie Mouse Design currently has a wide range of fun, educational dyslexic and non-dyslexic products for children, which are suitable for both the education and retail markets.
“We are also keen to develop new educational and retail contacts in the UK and overseas and we would welcome the opportunity to discuss products and licensing with any potential clients or buyers.”
She added: “Dyslexia is often misunderstood. It is a common learning difficulty that can cause problems with reading, writing and spelling.
“It is estimated that 10 per cent of children in the UK are dyslexic and it can present challenges on a daily basis.”
The current Lexie Mouse Range has been created by Sue, her fellow designer David Peet and Paul Clarke, sales director.
Sue and David have been designing and creating products for more than 20 years having established their parent company Small World Design in 1995.
They have a wealth of experience having designed for major UK and overseas publishers and toy manufacturers.
They have also designed for educational suppliers and publishers, local authorities, regional and national statutory bodies and the retail market.
They have won many awards for clients over the years and even topped the book charts for activity books. Their most recent accolade came for designing and illustrating the Ark Atwood, Maths Mastery project which won a TES award in 2014.