DAN KERR: YouTube blogger says she '˜paid £2,000 for dress that wasn't ordered'

A popular YouTube blogger said she is among those left empty-handed and out-of-pocket after the sudden closure of a Lancashire bridal firm.

Tuesday, 25th April 2017, 1:09 pm
Updated Tuesday, 9th May 2017, 7:03 pm
Holly Sergeant, 24, said she handed over £2,000 for her dream wedding dress from Dan Kerr - money she says is now lost (Pic: YouTube/Holly Sergeant)

Bride-to-be Holly Sergeant, 24, told her 33,000 subscribers on the video sharing site how she handed over around £2,000 for her dream dress.

She said: “This dress was paid for, in full, nearly two grand. I kept saying I can’t wait for it to come in store, and I could not wait to try it on again.

“That was in February. Fast forward two months ... they did not even place the order.

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“It’s not right that they get to disappear and not take responsibility for what they have done, and the amount of chaos they have caused, whilst everybody that has handed thousands over are left panicking and struggling.

“Fortunately, I have enough time to rectify this, but a lot of people don’t know what is going on or where their dress is.”

Dan Kerr, based in Church Street, Blackpool, and in Preston, closed its doors suddenly last Tuesday when it went into administration.

Those who had paid in full or in part for outfits that were already in stock were told they’d be able to collect them from collection agent Robson Kay’s warehouse in Manchester.

But those who had paid for dresses that had not been delivered, suit hires, and alterations, were told to make a financial claim to administrators Leonard Curtis.

Holly, who is a cafe assistant from Warton and is set to marry her fiancé Peter Gower in October, added: “There is some good news out of all this. While I was at work my mum contacted the designer that was making my dress, and they have given us the name of another bridal store around 45 minutes away and they have that dress in stock, and they can get it ordered in time.”

Dan Kerr’s director, John Kerr, said the firm was forced to shut after more than 120 years because it could ‘no longer compete against the internet and bridal warehouses.’ He added: “The directors are distraught.”