TOURISM and holidays in Lancashire have seen a huge boost thanks to hosting Stage Two of the Tour of Britain.
Searches for Lancashire as a holiday destination have risen more than 50 per cent, according to Welcome Cottages, official sponsors of Stage Two of the cycling event.
Ribble Valley and Clitheroe also saw increased bookings and Welcome Cottages puts it down to the presence of a number of top cyclists, including Tour de France winner Sir Bradley Wiggins and World and UK champion Mark Cavendish helping to raise awareness of the stunning Lancashire area with holidaymakers and visitors.
It’s after the tour past through Ribble Valley less than two weeks ago, starting at Clitheroe and moving through Longridge, Chipping, Dunsop Bridge, Barnoldswick and finally finishing in Colne. The event attracted thousands of spectators, who lined the streets to cheer on their favourite cyclists as well as decorating shops with bicycles and flags. Ribble Valley Council is now considering whether to re-host the event.
Nick Rudge, managing director at Welcome Cottages said: “We were all really excited to welcome the Tour of Britain to Earby and proud to be supporting such a prestigious cycling event.
“As a local company we joined residents in celebrating the arrival of the riders as they sped past the office on Monday. Hosting this fantastic event is also a great opportunity to showcase the stunning landscape here in Lancashire to a much wider audience. As a result we are now welcoming increasing numbers of holidaymakers looking to enjoy the spectacular scenery and friendly people. Our latest search figures testify to the positive effect the prestigious sporting event is having on local tourism.”