Campaign launched to highlight risk to babies

Safe: Baby campaign
Safe: Baby campaign
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Lancashire County Council have launched a new campaign aiming to reduce the risk of a child dying in their sleep.

The ‘Safer Sleep for Baby’ campaign offers six simple steps that parents can use such as keeping baby away from smoke, before and after birth, putting baby in a cot, crib or moses basket to sleep and parents never falling asleep with them on a sofa or chair.

Other tips include never falling asleep with baby after drinking or taking drugs/medication, putting baby to sleep on their back with their feet to the foot of the cot, keeping baby’s head and face uncovered making sure they don’t get too hot and when possible, breastfeed your baby.

Nigel Burke, chairman of the Lancashire Safeguarding Children Board, which is involved in the campaign, said: “Nearly 300 babies a year never reach their first birthday because they die in their sleep, and the heartbreak involved is unimaginable.

“It’s mostly common sense, but if a quick reminder helps save just one baby, the campaign will have been worth it.”