Preston could be gearing up for a bumper Christmas after latest figures showed footfall was up 13 per cent last weekend compared with the same period the previous year.
The numbers come in the wake of Small Business Saturday and other recent city centre intiatives.
Business chiefs hope this is just the start of a massive Christmas for the city and its residents.
Mark Whittle of the Preston Business Improvement District said: “Footfall this weekend, compared with this weekend last year was up by 13 per cent, showing a strong start to this important trading period.
“There’s a real positivity around the city centre this Christmas, kick-started by the Christmas Lights Switch On (pictured right), boosted by the Coca Cola truck and obviously the arrival of Black Friday and PayWeekend.
“Our team in the city centre have received a lot of positive feedback on the way the city looks this year.”
The Small Business Saturday initiative is a national project supported by traders and business leaders. The Shop Local campaign, supported by the Lancashire Evening Post and its sister newspapers in Johnston Press, also aims to encourage shoppers to use their independent shops.