The finalists at one of Lancashire’s most prestigious business awards have been urged to shout about their success.
Andy Traynor, of FW Capital which manages one of the North West’s biggest growth capital funds, said those firms through the finals of the Be Inspired Business Awards needed to consider how to use their success to promote themselves.
The fund management firm manages the £45m North West Fund for Loans Plus which provides loans to back growth-hungry businesses in the region, and has signed up to be social media sponsor for the awards, known as The BIBAs.
A total of 19 prizes will be handed out to firms from across the county at a ceremony held at the Blackpool Tower in September following two rounds of judging.
Andy Traynor said: “To have been through two rounds of scrutiny by the BIBAs judges and made it to the finals is enough to show a very good business.
“Having been involved in the judging for the first time this year, I was impressed by the level of scrutiny which went in to selecting the nominees.
“Now it is the job of these businesses to use this as a springboard to tell the world about what makes them great and how this has been recognised by the BIBAs judges.
“Social media is an effective way of being able to communicate with a lot of people, quickly and effectively.”
FW Capital will be among the audience of leading members of the region’s business community at the BIBAs’ prize-giving ceremony in just under two months’ time.
Babs Murphy, chief executive of awards’ organisers, the North and Western Lancashire Chamber of Commerce, confirmed the awards were now a complete sell-out.