A Lancashire sportswear firm is the new official sponsor of Warwickshire County Cricket Club.
Kukri, based at Walton Summit, near Preston, will be the club’s suppler up to and including the 2016 season.
The firm provides playing and training kit for numerous leading clubs and international sports teams, and will provide the Warwickshire’s playing kit for the LV= County Championship and Royal London One-Day Cup, as well as the kit for the new NatWest t20 Blast competition, where the team will play as the Birmingham Bears.
Kukri GB sales director Scott Gamble adds: “We are delighted to be partnering one of the most successful County Cricket Clubs in all formats of the game. We love our cricket at Kukri and look forward to seeing Warwickshire CCC go from strength to strength. We have worked hard to create designs for the new kit which will win the approval of players and fans alike.”
Gareth Roberts, commercial director of Warwickshire CCC, said: “Kukri is already working with several county cricket clubs and the firm’s designers have been fantastic in creating a unique look for the Bears in the 2014 season.
“The new kit designs represent the club’s traditional colours of navy, white and yellow and we’re looking forward to unveiling the designs of the Royal London One-Day Cup and NatWest t20 Blast shirts when the players return from the pre-season tour in late-March.”
As part of the activation, Kukri will receive perimeter branding within Warwickshire’s Edgbaston Stadium, tickets and hospitality packages at all of its Major Match Days, whilst all replica shirts, training kit and leisurewear will be sold through the Shop at Edgbaston.
Kukri currently supplies bespoke kit for more than 76 different organisations.