Paul Heathcote, the restaurateur and chairman of Marketing Lancashire, has urged firms to take every opportunity to enthuse about the quality and diversity Lancashire has to offer.
He said a huge amount had been achieved, particularly by leisure firms throughout the county,
Mr Heathcote said: “The county is littered with gems, some are gleaming, some needing a little more polish but we should be shouting more loudly about the wonderful Lancashire assets that we have.
“Let’s be under no illusion, we have an offering better than many other counties.”
The businessman’s outside catering firm, Heathcote and Co, is backing Lancashire’s leisure firms with its support for the Leisure Business of the Year category at this year’s Be Inspired Business Awards, the BIBAs.
Mr Heathcote said: “Lancashire attracts 62 million visitors a year and we need to ensure our leisure businesses are promoting themselves across multiple marketing channels and re-enforcing the message that Lancashire has so much to offer.”
“Heathcotes are delighted to be sponsoring the BIBAs Leisure Business of the Year Award, as we appreciate the value and diversity of the leisure market in Lancashire and the difference it makes to the local economy”.
Mr Heathcote continued “We need to ensure we are doing absolutely everything we can do have visitors to Lancashire and then giving them an experience which keeps them coming back.
“The menu on the evening will be heavily biased by flavours and ingredients of provenance. I would encourage all firms to think about their businesses, shout loud and proud about their roots, their heritage, their people; make Lancashire first in their thoughts.”
On Friday, the judging panel for the Leisure Business of the Year, led by Paul’s wife Gabbi Heathcote, will visit the eight finalists on its shortlist as part of the second round of judging for the awards.
The unique ‘on tour’ element of the judging sees the panel visit firms across the county to get a behind-the-scenes view of what makes them tick.
Mrs Heathcote will be joined by fellow judges Lyndsey Guest of Lancashire Career Guidance; and Smooth Radio’s Neil Mason.
The BIBAs will culminate in a grand ball and presentation night at Blackpool Tower in September.