Preston’s radio advert riding the waves

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Preston’s Christmas message is now being broadcast far and wide.

The city’s radio advertisement inviting the people of the North West to come and join locals for the Christmas Lights switch-on is now being aired.

The advert for the November 25 event is going out on Smooth Radio.

The annual Christmas Concert and Lights Switch On takes place on the city’s Flag Market from 5.30pm until 8pm – with an array of special guest performers.

It is hoped that thousands of people will go along to the switch-on and stay on in the city centre afterwards to give traders a boost.

The radio advert, by Preston Business Improvement District, promises all the entertainment along with “an amazing lighting and special effect finale.”

It adds: “Don’t miss this fantastic night of music and fun.”

Sponsored by St George’s Shopping centre, the Christmas Concert and Switch On will feature live performances/appearances from soap legend Steve McFadden (EastEnders Phil Mitchell), chart-topping boy band Union J, former lead singer of the Drifters Ray Lewis, operatic sensation Sean Ruane and CBeebies star Katy Ashworth.

Prior to the switch-on, Santa’s reindeer will be making a flying visit to the Flag Market between 2pm and 4pm, with Christmas themed fun.

And a spectacular finale is promised to the concert and lights switch-on.

Mark Whittle, manager of Preston BID, said: “We’re delighted to be working with the North West’s largest commercial radio station, Smooth Radio North West, to stage another outstanding show.”