Preston is getting better as a place to shop, socialise and do business, according to a new survey.
Research by the Preston City Centre Business Improvement District found more people than ever before feel the city centre is safe, vibrant, appealing and has a lot to offer.
Of those surveyed, 80 per cent rated the city’s restaurants, cafes and takeaways as good or very good.
Seventy eight per cent said the city had a good retail, six in 10 said galleries, museums and culture in the city were of a good quality and more than half said entertainment and nightlife in the city was good or very good.
The BID surveyed more than 1,000 people – both workers and vistors.
It found almost half believe the price of parking in the city is “about right”, while 78.9 per cent were in favour of the improvements in Fishergate.
BID manager Mark Whittle said: “Our survey has underlined the positivity around Preston city centre at the moment, showing Preston is well and truly on the up according to the attitudes and perceptions of people coming into the city.
“Perception, confidence and awareness are all increasing and people are choosing to come into Preston more than ever before.”
Andrew Stringer, Manager of St. George’s Shopping Centre, said: ‘I am delighted that this year’s BID survey shows the most positive response since inception in 2010. There’s a definite animation to the city right now, it’s evident in our centre and amongst our visitors. We are pleased to be working alongside the BID and other city partners to ensure that Preston remains a destination of choice’.
Fishergate Shopping Centre manager Keith Mitchell said: “The survey results clearly demonstrate what the people of Preston already know; our city centre is safe and secure to visitors, that the BID strategy creates vitality within the business community; and the new improved street-scene has never looked better.
“I am highly optimistic about Preston’s future prosperity.”