A new ‘destination brand’ has been unveiled to promote Morecambe Bay.
Developed and funded in partnership with local councils, organisations and businesses, the new brand aims to promote the area as a place to visit and invest.
It highlights Morecambe Bay as “One of England’s emerging destinations, incomparable to anything in the UK” and “an inspiring coastal area” with rich cultural heritage, outstanding nature and wildlife, with diverse and authentic towns and villages to explore.
The launch of the branding for Morecambe Bay took place at an evening event hosted by Lancaster City Council at Leighton Hall
Coun Ron Sands, cabinet member with responsibility for tourism, said: “The future growth of our economy relies heavily on the perception of the area in the eyes of potential investors and visitors.
“Previous research has shown that the reputation and image do not reflect the true quality of the area and the offer available.
“Development of the Morecambe Bay brand has been a vitally important exercise in developing a strong, individual identity that will enable it to compete nationally and internationally as an outstanding visitor destination.
“All of the brand materials are free and easy to access and we hope that local businesses will use the brand widely to help to attract many more visitors to the area at the same time as taking full advantage of the benefits of being part of Morecambe Bay as it becomes an increasingly well-known visitor destination.”
Richard Greenwood, Cumbria Tourism’s operations manager, added: “Morecambe Bay has a great opportunity to rebuild its reputation as a visitor destination, and put the area firmly back in the public eye.”