Marketing agencies taken on to boost Lancashire Enterprise Partnership

THE WAY FORWARD: Edwin Booth of the Lancahsire Enterprise Partnership with Lord Heseltine
THE WAY FORWARD: Edwin Booth of the Lancahsire Enterprise Partnership with Lord Heseltine
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Two marketing agencies have been appointed to boost the message of the Lancashire Enterprise Partnership.

The LEP has come under fire for its perceived lack of progress and lack of communication with businesses – claims it has defended.

Our work will produce a narrative which focusses on what’s special about Lancashire and will be used for over-arching strategic communications campaigns, and we will uncover good news stories beyond what is already well-known about Lancashire.

John Till

The body, chaired by supermarket chain boss Edwin Booth, has now appointed two leading agencies to deliver an initial 12-month media and communications campaign.

The agencies are tasked with developing and communicating a compelling Lancashire economic narrative – “the Lancashire story” – by delivering a strategic campaign to reach target audiences.

It will work alongside tourism organisation Marketing Lancashire.

Hull-based Thinkingplace will deliver a three month exercise of engagement, meeting with a wide range of interviewees to get “under the skin” of Lancashire.

The agency, which has a Preston office, was instrumental in delivering an “economic narrative” for Burnley.

Manchester-based SKV Communications will update the LEP’s digital platforms, and deliver campaigns to key regional and national audiences.

Thinkingplace director John Till said: “As a Lancashire company specialising in place marketing, we are delighted to be working with Lancashire people and businesses to fully appreciate the county’s assets, opportunities and ‘selling points’ and its personality, relationships and distinctiveness.

“Our work will produce a narrative which focusses on what’s special about Lancashire and will be used for over-arching strategic communications campaigns, and we will uncover good news stories beyond what is already well-known about Lancashire.”

SKV is one of five English agencies on the Crown Commercial Services framework for large government PR campaigns.

Richard Bond, director of Strategy, said: “We are pleased that our track record of delivering campaigns for government departments and regional bodies, combined with our media know-how and creative ideas, added up to a compelling package for the LEP.”

Both agencies will report to Ruth Connor, chief executive of Marketing Lancashire, who said: “In appointing both thinkingplace and SKV to the brief we are playing to the strengths of both agencies. This joint approach will support our work to achieve key LEP objectives to establish a strong and clear economic identity for Lancashire, and to improve the county’s position nationally.”

The LEP is responsible for setting up enterprise zones near BAE Systems at Samlesbury and Warton, and at Blackpool Airport.