Business and charities across the North West could be jeopardising their future growth prospects because they do not see the benefits of digital technology and are not doing enough to develop their digital skills.
That’s according to the new UK Business Digital Index, published by Lloyds Bank, in association with Accenture and Go ON UK.
As part of its commitment as a founder partner of Go ON UK – a cross-sector charity aiming to make the UK the most digitally skilled nation – Lloyds Bank has designed the first UK Business Digital Index.
The Index tracks the use of digital technology amongst businesses and charities, including their use of social media; online sales; adoption of online security measures; use of digital advertising; and level of basic online skills based on consumer surveys and analysis.
The Index, set to become annual, clearly demonstrates that most businesses and charities across the UK still do not use digital technology to its full potential.
Worryingly, they tend to believe there is no more room to improve.
Paul Smith, area director for SME Banking in the North West with Lloyds Bank, said: “Most businesses in the North West do use digital technology in some shape or form.
“However, there is a real blind spot for many firms who are doing the basics but can’t see the opportunity to do more.”