Lancashire-based Vincents Solicitors has been appointed to handle the international intellectual property rights for Ace Cafe London as the brand, loved by motor enthusiasts around the world, expands into new locations.
Located on the North Circular Road, Ace Cafe London has been a favourite with motorcycle and car enthusiasts since it first opened in 1938.
The legendary venue is decked out in bike, car and rock ‘n’ roll memorabilia and regularly hosts rallies, meets and events for the “petrol passionate” crowd.
Its popularity sees the cafe welcome visitors from across the globe, and official merchandising tie-ups have already seen the production of Ace-branded clothing, including a limited edition by Paul Smith and the iconic Triumph Ace jackets.
Now the company is welcoming operators seeking to open new cafes under the Ace brand. Venues in Finland, China and Switzerland have already opened their doors while, Germany and the United States are in progress.
Vincents is handling heads of terms and the licencing agreements for each of the new ventures, and will be undertaking enforcement action on behalf of the business for any infringements or illegal use of the brand.
Mark Alexander, head of Vincents Solicitors’ commercial department, said the instruction involves a particularly interesting area of law. He said: “Intellectual property rights is a niche specialism which requires a careful balance between the licensor’s ownership rights and financial return, and the licensee’s ability to operate and to make a profit.
Vincents is headquartered at Winckley Square in Preston and has six other branches across the county.