Preston-based language services company Lifeline Language Services has been selected by leading German energy company Westfalen Group to translate its press releases and news stories for its new English website.
The Westfalen Group is an energy sector technology company operating internationally across a total of 22 subsidiaries and associates.
Westfalen originally found us via our website when they were looking for a translator for their highly technical industrial gas brochures.Mark Everson
The family-owned business, founded in 1923, is headquartered in Münster and has over 20 production sites in Germany, France, The Netherlands, Switzerland and the Czech Republic, operating in the gas, energy supply and service stations sectors.
With around 1,400 employees, the Westfalen Group posted sales of around 1.9 billion euros in the 2013 financial year.
Established 25 years, Lifeline provides a full range of language services including translation, interpretation, voiceover and subtitling.
With 11 staff at offices in Preston city centre, the company maintains a team of approximately 3,500 freelance linguists based worldwide covering over 100 languages.
Lifeline’s production director Mark Everson explains: “Westfalen originally found us via our website when they were looking for a translator for their highly technical industrial gas brochures. As my first degree was in Chemical Engineering, and we already had an extensive track record in the chemicals sector, they recognised we possessed unusually good sector knowledge. “
Mark added: “German in particular has many words that can have multiple interpretations and, unless you really understand the technical aspects of the subject, using incorrect terminology is an ever present risk.
“For instance, while researching this project, I remember seeing another European manufacturer’s website had translated ‘air separation plant’ – the big industrial units that split oxygen, nitrogen etc out of the air – as ‘pneumatic dismantling system’, which obviously has a very different meaning and clearly demonstrates the point.”
Lifeline’s relationship with Westfalen looks set to develop further as the company expands its operations in Europe.