Nature’s Aid – the Kirkham-based manufacturer of health and nutritional supplements – is on target to achieve turnover growth of 12 per cent in the next year, buoyed by expanding export markets.
The company, which sells to wholesalers and distributors in more than 30 countries, expects to hit sales of £7.4million in 2016 .
That’s thanks to an increasingly nutrition-savvy public in the UK and growing demand from health conscious nations abroad, particularly in Northern Europe and the Middle East.
It is seeing high demand for its vitamin liquids for children and also traditional herbal remedies, such as St John’s wort. These products have seen significant growth with online retailers such as Amazon UK and this ultimately contributes to international sales growth.
Lynn Lord, managing director at Nature’s Aid, said: “People are more educated about health and nutrition than ever before. They are reading up online and then choosing the vitamins, supplements and herbal remedies that best fit with their lifestyle and health conditions.
“We’re seeing growth in most of our export markets, especially among some of the more traditionally health-conscious nations, such as Sweden, and also in Iceland where our products are marketed on national television.”
The company has created seven new jobs at its St George’s Park base, Kirkham, in the past 12 months, taking staff numbers to 60. It is planning further recruitment to coincide with projected growth.
Nature’s Aid has been receiving advice from accountancy and business advisory firm Moore and Smalley in a number of specialist areas, including R&D tax relief and international trade, alongside audit and accounts, pensions advice and payroll.