Lancashire digital firm FAT Media in major takeover

CEO David Dunford
CEO David Dunford
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FAT Media, a full service digital agency, which employs 140 experts across its offices in Lancaster, Bristol and London, has purchased the UK assets, goodwill and customer contracts from Reach Local UK Ltd.

The deal for the national paid search specialist expands Fat Media’s existing paid media department and client base.

It incorporates three additional staff, an industry award winning search marketing software platform and brings Fat Media’s client base to over 400.

This latest move follows the acquisition of Bristol agency Strategy Digital last summer and the opening of a London office, to grow the Fat Media brand and offering into the South, offering employment opportunities and an unparalleled range of expertise.

Fat Media CEO David Durnford explains: “This deal complements our existing paid search offering in Bristol and helps bring even more clients into the Fat Media world as part of our aim to become the UK’s leading national full service digital agency.

“We plan to grow the Bristol team further, and are looking to recruit approximately eight experts across our service offerings over the next six months.

“Paid search is an important facet of any successful digital marketing strategy, and as the technology and approaches evolve in sophistication we are determined to be at the forefront of this market.

This acquisition provides us with the infrastructure to do just that.”

Fat Media’s clients include Typhoo, Warburtons, Wall’s Pastry and Lakeland.