Get in festive spirit and join Small Business Saturday

Support: Some of the Preston city centre traders taking part in Shop Local
Support: Some of the Preston city centre traders taking part in Shop Local
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With the Christmas shopping season now in full swing, the Lancashire Evening Post is again urging readers to give their backing to local traders.

Through our Shop Local, Eat Local, Play Local campaign we’ve been spreading the message about just how important it is to promote our town centre.

And now we’re delighted to support this year’s Small Business Saturday, which takes place on December 6.

The grassroots campaign highlights small business success and encourages consumers to support them.

The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact.

Lancashire Evening Post editor Gillian Parkinson said: ‘‘The Shop Local, Eat Local, Play Local campaign which we launched earlier this year has really resonated with our readers. We have been delighted to play our part in encouraging more people into the town centre, whether it be to visit a shop, restaurant or leisure activity.

“Small Business Saturday mirrors these aims and we hope people will take the theme on board and do more of their Christmas shopping locally, not just on the day itself but throughout the festive period.’’

Babs Murphy, chief executive of the North and Western Lancashire Chamber of Commerce said: “Research has shown that for every £1 spent locally, 64p stays within the immediate vicinity, therefore adding to the local economy.

“Whether it’s a unique independent or your favourite high-street brand, we’d encourage everyone to keep it local.”

Michelle Ovens, national campaign director, said: “The first Small Business Saturday last year was an exceptional example of collaboration and cooperation, with small businesses teaming up in communities around the UK.

‘’We always said we wanted this to be the start of something amazing.”

For details of how to take part log on to and click on the ‘Get Involved’ link.