A Danish design store will open its first store in the North West in Preston next month.
Tiger will open in St George’s Shopping Centre on November 26,.
Tiger is another completely new brand to St George’s and the city and we look forward to the new store opening in time for ChristmasAndrew Stringer
The flagship Lancashire store is expected to create up to 14 jobs .
It is the latest in a string of firsts for the St George’s Centre, following the arrival of Patisserie Valerie and The Entertainer.
The store, which sells an selection of products for home, office and children, will occupy a 3,000 sq ft unit on the first floor close to the Fishergate entrance.
The chain, which has more than 500 stores across Europe, Japan and the US was launched in Copenhagen in 1995 and opened its first UK store in 2005.
Today it has more than 60 stores in the UK, including one on London’s Oxford Street.
It specialises in high quality, value items that are practical, fun, decorative and encourage creativity, including homeware, kitchenware, stationery, toys and hobby items.
The brand is known for keeping everything priced in whole pounds.
General manager of St George’s Shopping Centre, Andrew Stringer, said: “Tiger is another completely new brand to St George’s and the city and we look forward to the new store opening in time for Christmas.
“It’s completely different to anything else we have in the centre and is the latest in a number of national chains which have picked Preston and the St George’s Centre for their first Lancashire store.
“The product range on offer is vast with something for everyone.
“I’m sure shoppers will be impressed by what they will find.”
Patisserie Valerie opened last weekend and saw people queuing to be first in the store.
Patisserie Valerie was first opened in Frith Street in London’s Soho in 1926 by Belgian born Madam Valerie.
The Entertainer - a toy shop - will open in the centre next month in order to be ready for the Christmas rush.