Build a bear has launched a sale where fans can buy a bear for the price of their little-one's age.
The promotion, which runs today (July 12) is available when parents or guardians sign up to the free Build a Bear reward scheme.
The minimum cost of a bear is £1.
Sharon Price John, president and chief executive officer, Build-A-Bear Workshop said: "We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays.
Build-a-bear Thor bundle
"We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores — an experience we designed especially to commemorate birthdays in a memorable way."
Everything you need to know about the promotion
- Do I need to bring a form of identification to verify my age?
You do not need to present formal identification to participate in the offer. Tell a store associate how old you are on 12 July, and you will be able to pay your current age for a furry friend.
- Can I pay my child’s/children’s age for a furry friend I want to purchase?
Yes – you may pay the age of any and all children who are with you in the store. This offer is valid for one furry friend per Guest who is present in the store on 12 July, and who is accompanying a Bonus Club member or adult over the age of 18 who signs up to become a Bonus Club member.
- Does my child need to sign up for Build-A-Bear Bonus Club if I want to pay his/her age?
Guests must be 18 years old or older to sign up for Build-A-Bear Bonus Club; therefore, children under 18 are not required to sign up for Bonus Club. They need only accompany a Bonus Club member, or an adult over the age of 18 who signs up to become a Bonus Club member, in order to participate in the Pay Your Age Day event.
- Where is this offer available?
This offer is available in all U.S., Canada and U.K. Build-A-Bear Workshop stores and outlets.
- How many furry friends can I purchase with this offer?
This offer is valid for one furry friend per Guest present in the store on 12 July.
- This offer seems too good to be true—are there any exclusions?
Exact product assortment varies slightly by store location; however, this offer is valid on any Make-Your-Own furry friend that is in stock in the Workshop on 12 July.
- What if my age is higher than the price of the furry friend I want to purchase?
On 12 July only, none of our U.K. in-store Guests will be a day over 25 years old—meaning that no matter their age, Guests will pay no more than £25 GBP (plus tax) for any furry friend in stock in the store. A Guest who is 40 years old, for example, will only pay £25 for a furry friend valued at £35.
- Can I pay less than $1 / £1 if my child is less than 1 year old?
The minimum price for this offer is $1 USD / £1 GBP / $1 CAD. A Guest may not pay less than this price for any furry friend, regardless of the Guest’s age or his/her child’s age.
- I don’t live near a Build-A-Bear Workshop store. Can I still participate?
We understand that not all of our Guests live within driving distance of our stores, and therefore, not all are able to celebrate with us in person. We will have future events that are offered online, but this special offer is only available in the Workshop.
- Can I purchase a furry friend unstuffed and come back to stuff it later?
Due to U.K. legal restrictions, U.K. Build-A-Bear Workshop Guests may not purchase a furry friend unstuffed.
- I can’t make it in to a store on July 12—can I come back and participate another day or obtain a voucher to use another day?
The Build-A-Bear Workshop Pay Your Age Day offer is valid only on 12 July, 2018. There are no vouchers available for this offer to be used at a later date.
- Can expecting mothers participate in this offer?
Guests under 1 year can pay £1/$1, however this Thursday’s Pay Your Age day deal offer is designed for children who can enjoy the fun of Build-A-Bear Workshop. With that in mind, we look forward to celeBEARating your child’s birthday any time during their birthday month with our new Count Your Candles program where the age they are turning is how much their new Birthday Treat bear will cost! More information on this program is coming soon!
- I have been unable to get through to the Build-A-Bear Workshop Customer Service or my local Workshop on the phone and have questions
We are so sorry for this inconvenience as we are experiencing a very high volume of calls. If your questions are not answered here, please reach out to UKGuestServices@buildabear.co.uk and we will assist as soon as we can.