Blackpool hotels enjoy May tourism boom

Hilton Hotel, Blackpool
Hilton Hotel, Blackpool
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Blackpool hotels outperformed London and the regions in May, with the highest increase in occupancy levels and rooms revenue.

The new figures were revealed by accountants and business advisers BDO LLP.

With two bank holiday weekends and marked increases in domestic tourism, Blackpool saw occupancy levels spike to 75.4 per
cent .

This is up 13.6 per cent on the same period last year and is the biggest increase in occupancy across the UK.

Rooms yield – otherwise known as revenue per available room – also jumped an impressive 21.7 per cent compared with May 2014.

Again, this is the biggest jump in revenue across London and regional UK.

London hotels by comparison saw occupancy levels and rooms yield modestly increase by 0.7 per cent and two per cent respectively.

BDO credits the increase in demand from the 
HefmA National Conference and RAF Red Arrows display, which were held in the city during the month of May.

Phil Storer, a partner at BDO LLP in the North West said: “The leisure industry is going from strength to strength as the economy improves, and it’s fantastic that Blackpool is leading the way.

“The cities hotels have experienced some tough times in last couple of years – often underperforming its North West counterparts.”

He added: “This is an incredibly positive sign and hoteliers in the region should bear in mind that the new post-recession economy is very much consumer-led.

“The saying ‘make hay while the sun shines’ is very appropriate.”