Businesses across Lancashire have been literally bending over as they battle to win a coveted trophy.
Judges in the Be Inspired Business Awards (BIBAs) have toured the length and breadth of Lancashire over the past four weeks as they choose the winners of the awards’ 18 key categories.
And this year, businesses have really caught The BIBAs bug, with a new pose – “The BIBAs Bend” – going viral on social networking site Twitter.
The annual awards are organised by the North and Western Lancashire Chamber of Commerce.
It was during the interviewing process that Chamber president Norman Tenray, a judge in the Business of the Year category, first came up with “The BIBAs Bend”, a pose that mimics the famous BIBAs statue.
During the month-long judging tour, which came to an end this week, the bend became a Twitter phenomenon, with #bibasbend getting hundreds of mentions.
Photographs of companies across Lancashire were posted mimicking The BIBAs trophy, a brass sculpture designed and produced by renowned sculptor Charles Hadcock. Mr Tenray said: “It all started as a bit of fun and I got my fellow judges in the Business of the Year category, Abbey Telecom’s Tony Raynor and Adam Armstrong from Saatchi & Saatchi, to join me in the pose.
“But it really shows how much The BIBAs means to businesses across Lancashire that The BIBAs Bend took off so well.”