American deals are Goody stuff

Champion: Melissa Burton
Champion: Melissa Burton
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Turnover at Lancashire-based sweet manufacturer Goody Good Stuff is set to soar next year on the back of several large-scale deals secured this Christmas with USA retailers.

Company owner Melissa Burton, a native New Yorker, has confirmed that Goody Good Stuff’s natural vegan and allergen-free gummy goodies will be listed in CVS and Walgreens in 2015.

The move gives the Heysham-based firm an additional 12,000 points of distribution in the USA market and the potential to reach more than half of all American shoppers.

Melissa is one of UK Trade & Investment’s (UKTI’s) North West Export Champions.

She works with them to encourage companies to make the most of their overseas potential, inspiring and motivating those new to international trade.

Melissa promotes the benefits of export, her own companies’ successes, and shares her knowledge and experience.

Melissa said: “As a vegetarian I wanted to produce a natural 
gummy sweet range, free from animal products such as gelatin, and also free from allergens such as wheat, starch, lactose powder, and nuts.”

“I have always felt the US market would be a great fit for our range and we have been working very hard over the past three years to secure listings and build brand awareness.”

Melissa originally turned to the UKTI Passport to Export scheme to learn how to reach new markets by trading overseas.

She said: “As a native New Yorker, the American market was always my first choice.

“By joining Passport to Export I was able to secure funding to help me attend the Winter Fancy Food exhibition in New York in 2009.”