A tower of teddies open for business

Victoria Adams at Teddy Towers
Victoria Adams at Teddy Towers
Have your say

Every child’s adventure starts with a cuddly bear - and a trip to the nursery is no different.

Knowing how important bears were to her two sons, Victoria Adams thought of no other perfect name to reflect her day care centre - Teddy Towers.

Nursery manager Alex Wenk with Teddy and Dylan

Nursery manager Alex Wenk with Teddy and Dylan

The 41-year-old says: “My youngest son James, five, was the inspiration for the name. He was playing with teddy bears before bedtime one night and piled them all up into a tower. Joshua, my eight-year-old son, then choose the teddy bear we have in the logo.”

The family theme does not stop there, as Victoria has opened up her home in Clayton-le-Woods, for the nursery. She also credits her parents, David and Ann Adams, for helping her achieve her dream.

She says: “My mum and dad have both been instrumental, not only in supporting me emotionally but also with hands on work. My mum has still helped despite being diagnosed with bowel cancer just last year. Despite going through a very tough year, with her ending up in intensive care, she has still managed to be there for me.”

Formerly a business and commercial relationship manager at RBS, Victoria decided to turn a redundancy into a new opportunity.

David and Ann Adams with their grandchildren Joshua and James

David and Ann Adams with their grandchildren Joshua and James

She adds: “It was always a dream of mine to have my own business. There’s a lot more to it than that, though. My drive is very much my boys and wanting to do the best I can by them.”

Teddy Towers provides day care from birth up to age five, in a homely setting.

There are three separate rooms for different age groups. Each room has its own ‘resident’ teddy which is named after each one.

The Twinkles baby room is for aged 0 to two; Albies toddler room is for toddlers aged two to three years and Bramhalls pre-school room is for aged three to five.

The group at Teddy Towers

The group at Teddy Towers

Both the toddler and pre-school rooms lead out to the large private garden where children can happily play and make memories.

Victoria adds: “Feedback from parents so far is that they love the homely feel the nursery has and our lovely large rear garden which is both private and secure.

“We’ve also had a five star rating on Facebook from one of our parents. This is exactly what we are aiming to achieve and maintain as we go forward so we are delighted with this lovely testimonial in just a few weeks of being open.

“Our ethos is very much to inspire, develop and really engage with the children so they can enjoy themselves and have fun within a safe homely environment.

Nursery nurse Kelsea Doran with Elissia

Nursery nurse Kelsea Doran with Elissia

“We really aspire to a child-centred approach to learning and value the benefits from outdoor play. As such, we are aiming to become a forest school when we are fully established.

“I think the nursery sector is very much word of mouth and mums talking to each other. But we’ve had a lot of interest from parents just wanting something a little bit different and searching for something not just close to home but that ‘feels’ right.

“High standards for our children and our parents are therefore very important to us. We know how to handle the ‘little things’ which can also make a difference.”

Also working at the nursery is manager Alex Wenk, who has been in childcare since leaving school and nursery practitioner Kelsea Doran, who had a passion for childcare from a young age and is currently working toward her NVQ level 5.

Karen Francis prepares freshly made home cooked meals on site and has served as an army chef.

Families are invited to attend an open day at Teddy Towers, in Lancaster Avenue, on Sunday August 14 from 10am until 2pm.