Fresh look for Preston equity release firm

Lancashire-based equity release adviser Key Retirement has today rebranded itself and launched a new TV advertising campaign.

Tuesday, 24th July 2018, 1:01 pm
Updated Tuesday, 24th July 2018, 2:07 pm
Key Retirement has now rebranded

The firm, which employs 500 people in Fulwood, Preston, will now be known as Key.

These changes will be rolled out across all the companies’ assets on a phased basis including the website, customer facing communication and digital channels.

This is the start of a brand refresh project for parent company Key Retirement Group .

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Further changes will be announced over the next six months.

Working closely with McCann Manchester and Start Design, the Group will support this rebrand by unveiling a new eye-catching advertising campaign with the first slot appearing on national TV today.

Simon Thompson, chief executive officer at Key Retirement Group, said: “The equity release market is growing and evolving at a phenomenal rate as an increasing number of over-50s realise that they can use housing equity to meet the financial challenges they face.

“We need to evolve to meet these needs and highlight our fundamental belief that good advice to key to safe sustainable consumer outcomes.

“We have chosen to kick off our brand refresh project by launching our ‘good advice is key’ campaign.

“Retirement is no longer the event that it was 20 years ago when we launched and this change reflects the reality for many of our customers.

“We have a real passion for giving high quality advice and we wanted to bring this to life in our advertising.”

Will Hale, chief executive officer at Key, said: “As a company, we have been pioneers in the equity release market since we launched 20 years ago and we are delighted to unveil our new brand to the market today.

“We have worked hard with our agencies to truly define what makes the company a real market