Nutella to launch new chocolate snack bar

Sweet news for chocoholics, Nutella have announced the launch of a new chocolate, biscuit snack bar set to launch in stores this September.

Monday, 14th August 2017, 11:17 am
Updated Monday, 11th September 2017, 12:17 pm
Nutellas B-ready bar

Nutella’s B-ready bar, which has all the delicious flavours of the popular hazelnut spread, will cost just 56p, and a £1.99 for a pack of six.

Created by Italian chocolate giants Pietro Ferrero, it's been described as Nutella topped with puffed wheat crispies, sealed in a crispy wafer shell.

And if it's market test is anything to go by it's set to be another top selling product for the Ferrero group.

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Contains fewer than 120 calories

Levi Boorer, customer development director at Ferrero told, “Nutella B-ready is a complementary addition to the Ferrero range, offering shoppers more ‘sweet snacking’ solutions throughout the day.

“We see B-ready as the ideal mid-morning snack, containing fewer than 120 calories, while other products – like Kinder Bueno – are much more suited to post lunch snacking.

“Our initial UK trial has proved incredibly successful. We ranged at the till in a selection of convenience stores and Nutella B-ready ranked as the fourth best performing sweet snacking line during the period.

“We also found that merchandising the single serve product separately to the multi-pack drove incremental sales. We would recommend that the single serve features alongside popular confectionery lines like Kinder Bueno and the multipack format within the biscuits aisle.”